Growth plateaus rarely announce themselves. Revenue is flat, effort feels constant or even higher, and it's tempting to assume the market has simply matured.
In most cases, a plateau is three smaller issues stacking quietly: a positioning that's gone stale, a lead source that's saturated, and an operational bottleneck absorbing the team's time. Each one alone is manageable. Together, they stall the business.
The fix starts with an honest diagnostic, not a new campaign. Find the actual bottlenecks before committing more budget to the same channels that got you here.