Most redesigns start with a wishlist of pages and a moodboard. Few start with the one question that actually determines whether a site works: what should the visitor do next, and how quickly can they get there?
A homepage that tries to say everything usually says nothing clearly. The businesses that convert well tend to do the opposite — they cut scope aggressively, put one primary action above the fold, and let every other page support that single decision.
Speed matters more than most brands admit. A visitor forms a trust judgment before they've read a single word, based on how the page feels to load and scroll. No amount of clever copy recovers from that first impression.